MentraLog uses tracking technologies to improve your experience on our platform. This policy explains what these technologies do, why we need them, and how you can manage your preferences. We're upfront about what data we collect and why it matters for delivering better SEO analytics services.
When you visit mentralog.com, small text files get stored on your device. These help us recognize you when you come back, remember your settings, and understand how people interact with our analytics tools.
Think of them as digital bookmarks. They store bits of information that make your next visit smoother. Without them, you'd need to log in every time you opened a new tab or reconfigure your dashboard preferences constantly.
These keep the platform working. You can't turn them off because they're necessary for basic functionality and security.
These remember your choices and personalize your dashboard. They save you time by keeping your preferred settings active.
These help us understand which features people actually use and where they get stuck. The data is aggregated and anonymous.
These track your journey across our site to show you relevant content and measure campaign effectiveness.
We cache your frequently accessed reports and remember which metrics you check most often. This means your dashboard loads with relevant data ready to go instead of defaulting to generic views.
Your layout preferences, filter settings, and custom report configurations stay the same across devices. Log in from your office desktop or tablet at home and everything's where you left it.
When we see that certain analytics tools get used more than others, we know where to focus our development efforts. Your usage patterns directly influence what features we build next.
If something breaks or behaves oddly, tracking data helps our team pinpoint exactly what went wrong in your session. This makes fixing issues faster and more accurate.
Most browsers let you control tracking through their settings. You can block all of them, accept only certain types, or clear existing ones whenever you want. Just know that blocking essential ones will break core functionality.
Different tracking technologies stick around for different lengths of time. Session-based ones disappear when you close your browser. Others might last a year or more, depending on their purpose.
Essential security tokens expire after 24 hours of inactivity. Preference settings stay until you manually clear them or change your choices. Analytics data gets anonymized after 90 days and aggregated into reports that don't identify individual users.
Marketing trackers typically expire after 30 days unless you interact with our campaigns again, which resets the timer.
Some tracking comes from third-party services we use for analytics and infrastructure. These providers have their own privacy policies and tracking practices. We only work with services that meet Australian privacy standards and protect user data appropriately.
For example, our hosting provider uses load balancing that requires session tracking. Our analytics platform collects anonymized usage data. These services are necessary for delivering reliable SEO analytics, but we're selective about which ones we integrate.
We update this policy when we add new features or change how we handle tracking. Check back occasionally to see what's changed. We'll note the update date at the top so you know when the last revision happened.
Significant changes get announced through email notifications to active users. Minor clarifications or formatting updates happen without notification.
Reach out if you need clarification about how we use tracking technologies or want help managing your preferences. We're here to explain what happens behind the scenes.
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