Privacy Policy

Who We Are

MentraLog operates from Australia and provides SEO analytics services to businesses looking to understand their online presence better. Our registered address is PO Box 5980, Cairns, QLD, 4870, Australia. We're subject to Australian privacy laws, specifically the Privacy Act 1988 and the Australian Privacy Principles.

When we say "we," "us," or "our," we mean MentraLog. When we say "you" or "your," we're talking about anyone who uses our services or visits our website.

What Information We Collect

Information You Give Us Directly

When you sign up for our services or contact us, we collect basic details:

• Your name and business name
• Email address and phone number
• Business website URL
• Billing information and postal address
• Any additional context you share about your SEO goals

Information We Collect Automatically

Our analytics platform needs certain technical data to function properly. This includes website performance metrics, search rankings, backlink profiles, and traffic patterns. We also collect standard web server logs when you visit our site—things like IP addresses, browser types, and page views.

Third-Party Data

Sometimes we integrate with other tools you already use. If you connect your Google Search Console or Google Analytics account, we'll access that data on your behalf. We only request the minimum permissions needed to provide our service.

How We Use Your Information

Purpose	Details
Service Delivery	Running analytics, generating reports, tracking your website's search performance, and identifying opportunities
Communication	Sending you reports, responding to questions, notifying you about changes to your account or significant ranking shifts
Billing	Processing payments, sending invoices, managing subscriptions
Improvement	Understanding how people use our platform so we can make it better
Security	Protecting against fraud, unauthorized access, and technical issues
Legal Obligations	Complying with Australian law and responding to valid legal requests

We don't use your data for advertising. We're not in that business. Your analytics stay yours.

Sharing Your Information

We keep your data close. But there are a few situations where we need to share it:

Service Providers

We work with carefully selected companies that help us run our business. This includes payment processors, email service providers, cloud hosting companies, and customer support tools. These partners only get access to what they need to do their job, and they're contractually required to protect your information.

Legal Requirements

If we receive a valid legal request from Australian authorities or courts, we may need to disclose information. We'll resist overly broad requests and notify you when legally permitted.

Business Transfers

If MentraLog is acquired or merged with another company, your information would be part of that transaction. We'd notify you beforehand and explain any changes to how your data is handled.

Data Storage and Security

Your data is stored on secure servers in Australia and, for redundancy purposes, in data centers located in the United States. We use industry-standard encryption during transmission and at rest.

Our security measures include:

• Encrypted connections (TLS/SSL) for all data transmission
• Regular security audits and vulnerability assessments
• Access controls limiting who on our team can view your data
• Automated backups with encrypted storage
• Monitoring systems to detect suspicious activity

But let's be realistic. No system is completely bulletproof. If we ever experience a data breach that affects your information, we'll notify you promptly and work with authorities as required under Australian law.

Your Rights Under Australian Law

The Australian Privacy Principles give you several rights regarding your personal information:

Access Your Information

You can request a copy of the personal data we hold about you. We'll provide it within 30 days, usually sooner. There's no charge unless the request is particularly complex or repetitive.

Correct Your Information

If something we have on file is wrong, just let us know. You can update most details directly in your account dashboard, or contact us for help.

Delete Your Information

Want to close your account and remove your data? We'll delete everything except what we're legally required to keep for tax and accounting purposes. That financial data gets securely deleted after seven years as required by Australian law.

Object to Processing

If you believe we're processing your information inappropriately, you can object. We'll review your concerns and either stop the processing or explain why we believe it's necessary.

File a Complaint

If you're unhappy with how we've handled your privacy, you can lodge a complaint with the Office of the Australian Information Commissioner. But we'd appreciate the chance to address your concerns directly first.

How Long We Keep Your Data

Data Type	Retention Period
Active Account Data	As long as your account is active, plus 12 months after cancellation
Analytics Reports	Available in your dashboard for 24 months, then archived for another 12 months
Financial Records	Seven years from transaction date (Australian tax law requirement)
Support Communications	Three years from last contact
Website Usage Logs	90 days for security purposes

Once data reaches the end of its retention period, we securely delete it. For sensitive information, that means cryptographic erasure and overwriting.

Cookies and Tracking

Our website uses cookies. These are small text files stored on your device that help the site remember your preferences and keep you logged in.

We use three types:

• Essential cookies that make the site function properly. You can't opt out of these.
• Performance cookies that help us understand how people use the site. These are anonymous and aggregated.
• Preference cookies that remember your settings between visits.

We don't use advertising or tracking cookies from third parties. Your browser settings can control or delete cookies if you prefer.

International Data Transfers

While we're based in Australia and primarily store data here, some of our service providers operate servers in other countries. When your information leaves Australia, we ensure it's protected through:

• Standard contractual clauses approved by privacy regulators
• Selecting providers in countries with adequate privacy protections
• Encryption during transfer and storage
• Regular audits of our international partners

Most commonly, data is replicated to United States-based servers for backup purposes. These servers meet strict security standards and are operated by established cloud infrastructure providers.

Children's Privacy

Our services aren't designed for anyone under 18. We don't knowingly collect information from children. If you're a parent who discovers that your child has provided us with information, contact us and we'll delete it promptly.

Changes to This Policy

Privacy practices evolve. Laws change. Our services expand. When we update this policy, we'll post the new version here with a revised date at the top.

If the changes are significant—like adding new uses for your data—we'll email you directly at least 30 days before the changes take effect. Continuing to use our services after that period means you accept the updated terms.

Third-Party Links

Our platform might link to external websites or integrate with third-party tools. We're not responsible for their privacy practices. Before sharing information with another service, read their privacy policy.